VERTICAL STAGE SESSION is an innovative format of free concerts where the usual concept of horizontal stage is turned over to give space to a new kind of social and artistic proposal. Created in 2010 and directed by the live performance director Stefano Pesca, in collaboration with the creative factory Eggers 2.0, Vertical Stage Session is a social-music experience. Vertical Stage uses the exterior of city buildings as a medium, and integrates their balconies, which are used as scenes by the musicians. As a result, art, social relations, culture, spectacle and urban requalification mix to form a real and veritable example of collaborative economy and social involvement.
SOCIAL
MUSIC
BRANDING
Entering in private spaces, from the planning stage to the actual event, Vertical Stage creates a climate of empathy and collaboration with the population and the neighborhood.
Thanks to Vertical Stage, artists have the opportunity to showcase their talent in unexpected ways and to discover new paths for presenting artistic products.
Vertical Stage is a medium able to spread efficiently a commercial content, avoiding the sterile sponsoring to events. Companies which get involved become an integral part of the creative, artistic and social process.
PEOPLE
Through Vertical Stage Session citizens get back the street with its intimate and suggestive atmosphere. The street, unusual space for big events, arises as alternative to squares and indoor events.
Vertical Stage project needs the direct involvement of the local communities, of cultural centers and cultural associations, institutions, museums, and universities, working together in order to find the best framework for the event and to engage the largest audience offering an exclusive experience for young people, students, families and local artists.
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