Vertical music on buildings
The VERTICAL STAGE® is an innovative format of concerts where the usual concept of horizontal stage is turned over to give space to a new kind of social and artistic proposal. Vertical Stage® is the pioneer in the contemporary event industry where the content needs to be shooted and shared instantly by the audience and their smartphones. Created and directed in 2010 by the live performance director and entrepreneur Stefano Pesca, developed in collaboration with the creative factory Eggers 2.0, Vertical Stage® is a social-music experience. Vertical Stage® uses the exterior of city buildings and any kind of vertical structures indoor or outdoor as a medium to communicate and spread the performances, offline and online.As a result, art, social relations, social media contents, spectacle and urban requalification mix to form a real and veritable example of collaborative economy and social involvement.
The VERTICAL STAGE® is an innovative format of concerts where the usual concept of horizontal stage is turned over to give space to a new kind of social and artistic proposal. Vertical Stage® is the pioneer in the contemporary event industry where the content needs to be shooted and shared instantly by the audience and their smartphones.Created and directed in 2010 by the live performance director and entrepreneur Stefano Pesca, developed in collaboration with the creative factory Eggers 2.0, Vertical Stage® is a social-music experience.Vertical Stage® uses the exterior of city buildings and any kind of vertical structures indoor or outdoor as a medium to communicate and spread the performances, offline and online.As a result, art, social relations, social media contents, spectacle and urban requalification mix to form a real and veritable example of collaborative economy and social involvement.
SOCIAL
MUSIC
BRANDING
Vertical Stage creates a climate of empathy and collaboration with the population and the neighborhood. Thanks to its unique format is the perfect show to share on social media.
Through this project artists have the opportunity to showcase their talent in unexpected ways and discover new paths for the presentation of their artistic works.
Vertical Stage is a tool of effectively disseminating commercial content that upgrades simple event sponsorship. The brands involved become an integral part of the creative, artistic and social process.
PEOPLE
Through the Vertical Stage, the audience experiences an intimate and suggestive atmosphere.
The Vertical Stage project requires the direct involvement of local communities, cultural centres and cultural associations, institutions, museums and universities, who work together to find the best setting for the event in order to involve the widest audience by offering an exclusive experience for citizens, students, families and artists.
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